Facebook For Local Business – What are the benefits?

As a local business owner your probably wondering why you need to be thinking about using Facebook, as well as advertising on via Google etc.

Facebook along with other social media platforms such as Twitter, Youtube and Linkedin not only allow you as a local business to connect with more of your target audience, but also allow you to engage with those future customers.

Facebook is the most popular of all the social media platforms with over 800 million users worldwide so no matter where you are located, a percentage of your future customers are most definitely active Facebook users.

The main advantage of Social Media marketing for local businesses over search engine optimisation is the ability to continually engage with current clients, your prospects and previous clients. Being able to engage and educate prospects and clients through this media is simply the most cost effective method of nurturing prospects into clients and maximising the life time value of each individual client to your business.

As a local business it is vital that you continually raise brand awareness throughout your local area, so that when your future customers need your products or services you are the business in their mind. Facebook provides an opportunity to do that “naturally” through viral marketing and by running paid marketing campaigns on Facebook.

Paid Facebook marketing campaigns give you the opportunity to target advertising not only to a certain geographical area, but also by age, interests and a whole range of demographics  - making Facebook arguably the most powerful marketing platform ever available.

Does Social Media replace search (Google)?

No is the short answer, for the reason that when your future customers are actively looking for your products / services in your local area they use search engines such as Google. Facebook and other social media platforms allow you the opportunity to raise brand awareness for your business in your local area but it does not replace the need to be found on the search engines.

Facebook is part of the online marketing eco system, the main benefit of using Facebook as part of your marketing strategy is the opportunity to increase the lifetime value of each client by staying engaged with them on a regular basis.

Local Facebook Marketing Services is just one of the services provided by Peter Jones Internet Marketing Consultants, Contact us on 0203 372 4863 if you would like to generate more business online.

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