Text Message Marketing Services

Text Message Marketing Services 300x200 Text Message Marketing ServicesDid you know that people are far more likely to open an SMS message than any other form of marketing?

Now they might not respond to the message but the actual open rate for SMS messages is higher than for any type of marketing message simply because people have become “conditioned” to perform this action.

Even if you’re not sure who the text message is from you probably open it anyway right?

The same cannot be said for email marketing for example where it takes a lot more finesse to get people to actually open your emails.

SMS is simply a great way for staying in touch with your clients and creating an ongoing “conversation” with them in that they know they’re valued customers and as a business you have a live and responsive customer list to work with.

Here are some figures to consider when you’re wondering whether or not SMS marketing is viable for your business:

  • The UK mobile market is in the top 1% of countries in Europe for responding to text messages
  • 8 trillion text messages will be sent in 2011
  • This means about 52,000 text messages are sent every second
  • 5.3 billion mobile handsets are in use worldwide
  • 90% of the population of the planet now lives within mobile coverage
  • Over 80% of all text messages are opened within 15 minutes of being received

The sad reality is that the vast majority of businesses are not taking advantage of the fact that their existing customer base would, in all probability, like to receive news, information and discounts from them via their mobile phones.

All that needs to be created for that to happen is a simple SMS campaign handled by the team here at Peter Jones IMC using a shortcode to create an opt-in customer database for you to contact in the future.

When you initiate any SMS marketing campaign you’re looking at real-time delivery and results.

Your message will be received as long as the mobile number is active and you can expect a response to your message, based on SMS marketing statistics, in less than 60 minutes.

The other part is that most customers welcome SMS marketing messages from you – as long as they’ve been received on an opt-in basis and not just a cell or area broadcast – spamming new or existing customers is never good and it’s not something we promote or encourage.

Mobile marketing, and SMS marketing especially, are no longer an afterthought – they’ve become essential because you want to be where your customer’s eyes are and that’s fixed firmly on the screens of their smartphones and iPhones.

Call us on 0203 372 4863 to find out if SMS Text Message Marketing is suitable for your business and find out how its just one piece of the marketing jigsaw!

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  • 52 000 messages sent every