Online Reputation Management

If you haven’t heard of online reputation management before then it’s a good thing that you’ve found this page because right now your business could be suffering in the offline world because of damage that’s been done in the online world.

Your competitors, disgruntled customers and just good old fashioned crazy people could be damaging the reputation of your business through social media channels, blog posts, videos or any number of different methods.

The problem is that you may not even be aware this damage is taking place except maybe that you’ve suddenly seen a decline in business for example but you weren’t sure why this happened.

The crazy part is that it only takes minutes for somebody to put together a nasty blog post or fake product or service review and then, depending on their skill and intent, it might only take a few hours for this information to be indexed in the major search engines like Google.

Even though review sites and other content sharing platforms were created with the idea of making everyone’s life better some people will abuse them and use them as a weapon to try to destroy your business.

Now the issue here is that taking legal action is an option for you but it’s going to be expensive and the results vary. After all if the server containing the damaging data is in a foreign country that doesn’t comply with International laws readily or just chooses to ignore it there’s very little you can do. Meanwhile your business is losing customers and money faster than you can replace either.

And this isn’t just an issue that affects small or medium sized businesses either.

The recent case of a brandjacker setting up a Bank of America page on Google+ and lampooing the bank in a very deep way went unnoticed by anyone in the Bank of America team for several weeks.

By then it was too late because the message had been spread and people had made their own copies.

Here’s a screenshot of what happened:

If it can happen to a financial powerhouse like the Bank of America it can most definitely happen to your business.

Don’t panic because Peter Jones IMC can handle any reputational management issues you might have and how we handle these issues is entirely ethical in nature.

Our consultants have had to deal with a wide variety of reputation management issues in our time and we’ve delivered results for our customers in every single case.

Our methods revolve around the creation of content that shows your business in the positive light it deserves and then combining this with gathering excellent testimonials from your previously satisfied customers.

This is just a small sampling of the overall strategy that we utilize to eliminate the negative online publicity you’ve unwittingly and unfairly received and replacing it with a far more positive message for your business.

All of our clients brands are monitored daily in order to keep on top of any negative comments / media

If you think your business deserves to be in the hands of a company that truly cares about your success then call us on 0203 372 4863.

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