Local Business Website Conversion Optimisation Services
When you look at any business you can basically break them down into two separate categories.
There are those who understand that having a presence online is now just part of the game of being in business for yourself – it’s no longer optional.
Then there are those who can’t see any value in having an online presence and they’re rapidly going out of business so won’t be a factor in the equation very, very soon.
But the process of having an online presence doesn’t stop when you’ve created your website – far from it in reality.
As a matter of fact this is usually just the first step for most companies because they hired a designer to create their website or blog and not a marketing company with designers working for them.
Big mistake. The kind of mistake that’s up there with travelling back in time and buying a ticket for the Titanic.
The problem is that designers are creative people and they work with visuals and give you exactly the type of website you were looking for from a design standpoint.
The problem is that this might not be the type of website your customers expected or can even navigate through easily.
In short you might have the best looking website in the world but it’s adding exactly zero to your bottom line in sales because it has not been designed with leading your visitors from their initial visit right through to purchasing something or making a booking with you – there is no sales funnel process in place.
At Peter Jones IMC can provide you with a free video review of your website to show what needs to be changed and optimized to start turning those visitors into paying customers or even just into leads for your sales team to follow up with later on.
Conversion rate optimisation should be at the core of everything your website does but, as we’re sure you’ll realize, the vast majority of website designers know absolutely nothing about converting visitors into customers at even the most simplistic level.
This means that your business is missing out on all the benefits that your website should be providing you with in the first place – it’s capable of far more than being just an online window for people to idly gaze at.
Call us on 0203 372 4863 at ask for a free video review of your website and how it could perform better for you