Google Places Optimisation Services

Google Places 300x170 Google Places Optimisation ServicesThe nature of how consumers are searching for things in Google is changing and it’s changing rapidly.

At the same time that people are starting to search almost solely from mobile devices they’re also customizing their searches to be more local in nature. Google has realized this and are also tailoring their search results to provide more useful local searches based on where you’re searching from on planet Earth.

Mobile search is becoming huge and looks set to overtake normal search in the not too distant future. At the moment of the billions of searches conducted on Google each month 20%+ of those are local in nature and intent.

Local search marketing is now becoming more important than it ever has been before in terms of how companies are found by people.

The days of paper advertising are pretty much entirely dead – look at how the Yellow Pages has shrunk in the last several years.

And on that point….when was the last time you picked up your Yellow Pages to search for something?

So that’s why establishing yourself in the local search marketplace is critical to the future success and survival of your business and why contacting Peter Jones IMC to conduct your local search marketing campaign is the right move for your business.

A key part of an effective local search marketing campaign is a properly structured and optimized Google Places submission.

This even more important in light of the fact that a little over 10% of companies are actually promoting themselves via Google Places so right now you have an opportunity to take part in a current online gold rush and now is the best time to stake your claim and take advantage of the millions of visitors who perform local searches each day.

Here are some figures to give you an idea of how important being found in Google Places is:

  • 95% of people surfing the web use it to gather shopping information
  • More than 80% of those searchers will follow up with a phone call to a business
  • Over 90% of people won’t look past page 1 of Google search results

Our team here are always fully aware of the latest changes in Google Places so if your listing needs to be tweaked for maximum effect we’re well ahead of the curve in knowing what steps to take to protect your online interests.

We’ve seen real proof of how massively effective a Google Places submission is as part of an overall local search marketing campaign – as a matter of fact for some of our clients it was enough to keep them in business when they were expecting to have to close up shop within weeks.

At Peter Jones IMC everything we do is totally white hat so the results you’ll see for your business are ethical and created with integrity.

Black Hat techniques work but they have very short term results and we’re more interested in creating long term success for your business so we don’t use short cuts or any gimmicks to create the results we present you with.

Call us on 0203 372 4863 to find out how we can help you gain more clients and make more profits

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