Peter Jones Internet Marketing Consultants Ltd

Using Videos In Online Reputation Management

admin — Wed, 04 Apr 2012 00:12:30 +0000

Managing the online reputation of your company is a consistent task for any company that has a high volume of customers or clients, this is simply because you can never please every single customer 100% of the time.

Managing organic search results is a case of locating existing content that shows your company in a positive light, this could include include previous press coverage or videos. In the case that no existing positive or neutral content is already published online, create it and publish it online to article directories, web 2.0 sites and social media sites. Social Media brings me to the subject of video.

Topic Ideas For Video Marketing Use In Online Reputation Management

Interview with the business owner
Interview with managers and or other employees
Cartoon style adverts
Video testimonials from customers

Videos can be created on any topic, for example if your company is a car dealership then you may create a video created from images for each car that comes through your dealership.

What to do with the videos you have created

Creating the videos is only the first step of the plan, submitting the videos to video sharing websites including Youtube.com. There are many video sites you can create accounts on and submit your videos to.

Google Video	9
BrightCove	8
YouTube	9
DailyMotion	8
iFilm	8
Break	7
Blip.tv	7
GrindTV	7
Metacafe	7
Myspace	9
Vimeo	7
BuzzNet	6
LiveLeak	6
Stupidvideos	6
Flixya	6
GoFish	6
Kwego	7
Lulu	6
Pandora	6
Viddler	6
MyHeavy	6
PutFile	6
StupidVideos	6
Vmix	6

These video sharing sites are the most authoritative in the eyes of Google, so these would be considered priority within your video submission schedule.

To take your video marketing for online reputation management one step further, you could release an online press release linking to both the press release and your website. This helps to pass more authority and credibility to the video, which in turns passes “ranking power” through to the video that has been submitted.

If your business is feeling the consequences of a damaged online reputation contact us on UK – 0203 372 4863 or USA – (315) 294 5737 for a no obligation chat on how we can help you recover.

List Of Social Media Sites For Online Reputation Management

admin — Sun, 01 Apr 2012 22:49:08 +0000

Your online reputation is vital to your business and your success, a tarnished reputation always leads to lost revenue and in these tough economic times you simply can not allow anything that you can control to have an adverse effect on your sales.

Social Media profiles have two uses in the world of online reputation management, protection from “Brand Jackers” and also to combat negative feedback about your company that appears in the organic search results when your potential customers are searching your company name in Google. These sites rank well in the organic search because of the authority they carry in the eyes of Google.

Interacting on some of / all of these sites should form part of your overall online marketing strategy but you should certainly protect your company name on these Social Media sites.

Social-Media and Social-Bookmarking Sites

On all of these sites you can create a profile page for your account, be sure to include a link back to your website in your profile. Share your content from your blog or any positive articles that are published about your company on all of these sites.

Professional Social Networking Sites

Be sure to signup to all of these, create your personal profile and a business profile wherever possible. Always include the link to your website as part of your profile where the opportunity is given.

Other Social-Media Sites

These social media sites are all great for creating a profile, networking and or advertising your business.

The above list is only a partial list of all the online properties that you should claim to protect your online reputation, there are hundreds of similar websites but these are the most important ones to be aware of and claim.

We recommend completing your profile fully on each site and carry your business branding throughout your all of your Social Media properties.

If your business is feeling the consequences of a damaged online reputation contact us on UK – 0203 372 4863 or USA – (315) 294 5737 for a no obligation chat on how we can help you recover.

Incoming search terms:

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List Of Web 2.0 Sites For Online Reputation Management and SEO

admin — Sun, 01 Apr 2012 00:02:33 +0000

This blog post is to provide you with a list of Web 2.0 Sites that can be used for Online Reputation Management and / or SEO. They are ordered by Google Pagerank and can be used as part of your search engine optimisation campaign for your local business, if for some reason you are not thinking about the benefits of SEO for your business then you should certainly create accounts and publish content on all of these Web 2.0 sites to protect your business from “brandjackers”.

PR 9 Web 2.0 Sites

http://wordpress.com

PR 8 Web 2.0 Sites

http://www.weebly.com, http://www.typepad.com, http://www.blogger.com, http://www.livejournal.com, http://www.tumblr.com, http://www.webs.com, http://www.squidoo.com

PR 7 Web 2.0 Sites

http://my.opera.com, http://viviti.com, http://multiply.com, http://www.xanga.com, http://www.yola.com, http://www.blogsome.com, http://edublogs.org, http://www.jimdo.com, http://knol.google.com/k

PR 6 Web 2.0 Sites

http://www.blogspirit.com, http://www.opendiary.com, http://www.blogdrive.com, http://www.tblog.com, http://weblogs.us, http://blog.com, http://www.blog.co.uk, http://hubpages.com, http://diaryland.com, http://www.bigadda.com/

PR 5 Web 2.0 Sites

http://www.20six.co.uk, http://www.terapad.com, http://typolis.net, http://zoomblog.com, http://home.onsugar.com, http://nireblog.com, http://business.blinkweb.com, http://www.insanejournal.com, http://blurty.com, http://www.free-conversant.com, http://freeflux.net, http://tabulas.com, http://www.sosblog.com, http://upsaid.com, http://home.onsugar.com/

PR 4 Web 2.0 Sites

http://www.soulcast.com, http://www.wordcountjournal.com, http://www.yousaytoo.com, http://www.netcipia.com, http://www.blogeasy.com, http://www.busythumbs.com, http://www.journalfen.net, http://www.memebot.com, http://www.blogabond.com, http://www.blog.ca, http://www.aeonity.com, http://blogstream.com, http://blogwebsites.net, http://bloghi.com, http://blogigo.com, http://blogstudio.com, http://blogtext.org/

Many of the web 2.0 sites in the list above require you to register, choose a username and then publish content. If you are using this list for reputation management purposes then choose your username wisely as for many of these sites it becomes part of the URL (www.thisisaurl.com/yourbusiness). To use these sites to help prevent Brand Jacking ensure you use your business name as the username and if you are using them to repair a damaged online reputation then your username should be the keywords that are effected in the search results.

For the best results, when publishing content on these websites use unique content for each. Google prefers to index unique content and you will receive a greater benefit from your efforts by using unique content.

If your business is feeling the consequences of a damaged online reputation contact us on UK – 0203 372 4863 or USA – (315) 294 5737 for a no obligation chat on how we can help you recover.

Incoming search terms:

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Hotel Reputation Management – The Peter Jones Reputation Management System

admin — Tue, 17 Jan 2012 16:34:43 +0000

We are all aware how important the online reputation is to each individual hotel, guest house, spa, restaurant, bed & breakfast, no matter where in the world they are located.

Before the internet and reviews sites such as Trip Advisor in particular, guests who had a bad experience would generally tell their friends and family and that’s as far as the “bad word” went. Now guests who have anything less than a perfect experience go online to “voice” their opinion – potential guests base their decision on these online reviews. So what are you as a Hotel doing to manage your online reputation?

A great reputation management system starts by setting client expectations with honest marketing, both on and offline. For example if your hotel as a small car park, make sure you make that known in your marketing and that’s one “stream” of complaints stopped. If breakfast is served from 7am – 10am then include this information on your website so your guests are aware before they book, they may be expecting breakfast to be served from 6am.

Client expectations need to be continually managed in the same way as your online reputation needs to be, further aspects of a great reputation management system include:

Proactively collecting feedback from clients
Proactively distributing feedback online
Systems to filter as much negative feedback back to the hotel – aiming to stop it being seen online
Using positive feedback to push negative feedback of the first page of Google and review websites
The aim to increase the reputation scoring of the hotel across multiple websites, increase bookings, revenues and profits

The reputation system crafted by the Reputation Management Experts at Peter Jones IMC includes all of the above features & benefits of a great reputation management system. The system is designed to intercept and filter negative feedback directly to the management, while encouraging positive review posting from guests to online review websites where your hotel most needs them.

To find out exactly how our Hotel Reputation Management system works and how it can increase your bookings, revenues and profits call us today on 0203 372 4863.

Incoming search terms:

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inurl: co uk

The Importance Of Online Reputation Management For Hotels, Bed & Breakfasts & Guest Houses

admin — Wed, 11 Jan 2012 11:20:17 +0000

The hospitality industry is one of the many industries feeling the pain caused by negative reviews online. Unfortunately people are much more likely to go to the effort of leaving a bad review online if they have had a bad experience (even if it’s not the hotels fault) than if they have had a good experience.

As an accommodation provider your online reputation can literally make or break your business, with the huge surge in social media usage and increased mobile internet access & search (which will exceed desktop search by the end of 2013, according to Google) more and more people have access to online reviews.

Are you making an effort to encourage positive reviews, minimise negative reviews and to be proactive when it comes to the “image” of your hotel online?

Trip Advisor recently carried out a survey of over 2000 users of its website and found the following:

•   90% of travellers check review sites before making a booking
•   25 – 40% of your website visitors will leave your website to research your establishment before making a booking
•   81% of guests consider reviews important when choosing a hotel to stay in
•   49% wont book a property unless it has reviews online
•   71% of hotel guests say its important to them that they see management responses to online reviews
•   68% of travellers would select a hotel with management responses to online reviews over a comparable property with no management responses
•   79% of travellers say a management response to a bad review reassures them
•   78% of travellers say a management response to a good review makes them think highly of the hotel

This survey clearly indicates that any hotel, bed & breakfast or guest house that is not dong the following will be loosing bookings, the question is how many bookings can you afford to lose?

•   Encouraging positive reviews online
•   Using positive reviews on your website and marketing material
•   Responding to both negative and positive feedback online on both review and booking agent websites

Google announced at the Eyefortravel Conference in 2011 that the average travel purchase involves over 50 unique search queries and 2.5 hours of research time, this requires another angle to come from when it comes to managing your reputation online. The front page of Google at a minimum and the results on the front page need to be clear of negative reviews to present the image of your hotel in the best possible “light”.

Our unique online reputation creation, management & monitoring systems for hotels, guest houses and bed & breakfasts tackle all of these issues on a daily basis on your behalf at a lower cost than you would expect.

If you would like to:

•   Increase your bookings
•   Reduce the number of lost bookings to negative online reviews
•   Encourage positive reviews online
•   Increase your online visibility
•   Increase direct website bookings
•   Reduce booking agent fees

Contact us directly on 0203 372 4863 and speak to us about how we can help you to increase your online reputation, visibility and ultimately increase your bottom line.

Incoming search terms:

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Facebook For Local Business – What are the benefits?

admin — Sun, 11 Dec 2011 22:57:54 +0000

As a local business owner your probably wondering why you need to be thinking about using Facebook, as well as advertising on via Google etc.

Facebook along with other social media platforms such as Twitter, Youtube and Linkedin not only allow you as a local business to connect with more of your target audience, but also allow you to engage with those future customers.

Facebook is the most popular of all the social media platforms with over 800 million users worldwide so no matter where you are located, a percentage of your future customers are most definitely active Facebook users.

The main advantage of Social Media marketing for local businesses over search engine optimisation is the ability to continually engage with current clients, your prospects and previous clients. Being able to engage and educate prospects and clients through this media is simply the most cost effective method of nurturing prospects into clients and maximising the life time value of each individual client to your business.

As a local business it is vital that you continually raise brand awareness throughout your local area, so that when your future customers need your products or services you are the business in their mind. Facebook provides an opportunity to do that “naturally” through viral marketing and by running paid marketing campaigns on Facebook.

Paid Facebook marketing campaigns give you the opportunity to target advertising not only to a certain geographical area, but also by age, interests and a whole range of demographics - making Facebook arguably the most powerful marketing platform ever available.

Does Social Media replace search (Google)?

No is the short answer, for the reason that when your future customers are actively looking for your products / services in your local area they use search engines such as Google. Facebook and other social media platforms allow you the opportunity to raise brand awareness for your business in your local area but it does not replace the need to be found on the search engines.

Facebook is part of the online marketing eco system, the main benefit of using Facebook as part of your marketing strategy is the opportunity to increase the lifetime value of each client by staying engaged with them on a regular basis.

Local Facebook Marketing Services is just one of the services provided by Peter Jones Internet Marketing Consultants, Contact us on 0203 372 4863 if you would like to generate more business online.

Incoming search terms:

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Peter Jones Internet Marketing Consultants Ltd is born

admin — Thu, 01 Dec 2011 09:15:00 +0000

Well, today is the day that Peter Jones Internet Marketing Consultants Ltd is born!

I’m pleased to launch my company where my personal mission is to:

Help as many business owners around the world as possible grow their businesses using digital marketing (our world is now a digital world, in case you hadn’t noticed)
Consistently learn from and network with the best business coaches and internet marketers in the world
Train as many other people as possible to do build real – solid businesses

I started in marketing on a part time basis a little under 4 years ago, that was primarily with affiliate marketing online.

3 years ago still on a part time basis i realised my skills in online marketing were extremely valuable to real businesses, in real situations who are spending thousands in marketing that simply does not deliver results!

In the last year i have taken my business & knowledge to the next level by networking with industry leaders and implementing strategies into clients businesses – delivering massive results in terms of increased revenues and profits – isnt that why we start a business? right.

This blog will be full of tips on business, marketing and internet marketing with at least one new blog post per week that will provide you with real value.